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Disruption is happening in the investment advisory marketplace in India. Regulation is tightening the grip. Competition is emerging fast. Different distribution and advisory models are taking shape. Everyone is trying to get a market share of the pie. There is nothing wrong with it. Let us not complain about who is doing what. It's a free country. Let the investor decide. He is the boss. The only thing in your control is to become so competent that you become the preferred choice of investors. You don't own the world. You are not the only one who is right. Stop giving ears to noise. Stop complaining. Stop focussing on others. Empower yourself. Find your niche. Be loyal to your clients. Do your best.